DarazMall leads Daraz Nepal’s 11.11 with 450% brand growth, record seller success & rising digital payments

KATHMANDU: Daraz Nepal, the country’s leading online shopping destination has successfully concluded with record breaking results led by exceptional brand growth on DarazMall, the platform’s channel for 100% authentic branded products.

DarazMall brands achieved up to 450% growth, signalling accelerated customer trust and setting a new benchmark for quality led online shopping in Nepal.

Across the wider platform, Nepali shoppers turned out in unprecedented numbers during the event, which ran from 8 PM on Nov 10 to Nov 21, 2025.

Millions explored massive discounts, exclusive vouchers exceeding two crore rupees, and curated deals across a growing assortment of categories.

With significant improvements in delivery speed, customer experience, and digital payments, this year’s 11.11 marked Daraz Nepal’s continuing strong performance as over 48% of all sales came from first-time buyers, indicating a growing new user participation.

Brands and Sellers Drive Historic Growth

This year’s 11.11 delivered milestone results for Nepal’s seller community, with over 6,000 sellers beating their performance from last year, making 2025 their best 11.11 yet. Leading brands that captured the largest share of customer demand included Ultima Lifestyle, Green Life Experience, Mamaearth, The Derma Co., Aiwibi, Cetaphil, Mamypoko, MuscleBlaze, Adidas, and Casio.

The fastest-growing brands this year included Redmi, Glen, Vivo, Panasonic, CMF, Philips, Xiaomi, Himstar, Vartex, and Green Life Experience, many of whom leaned into high-visibility brand moments to scale rapidly. A wave of new and emerging brands also broke through during the campaign. Rising stars such as Niine, Plum, Safety, Erke, Vaseline, Parachute, Nuelite, Mars, LivOn, and Trikaya achieved standout growth, using 11.11 to reach national audiences at scale for the first time.

Categories and Products That Defined 11.11

Shoppers gravitated toward a mix of lifestyle and essential categories. Skin Care, Audio, Men’s Fashion, Mobile Accessories, Hair Care, Makeup, Women’s Fashion, Beauty Tools, Bath & Body, and Men’s Care ranked among the most popular.

Top-ordered items included earbuds, sunscreen, mobile phones, diapers, jackets, haircare essentials, computer and mobile accessories, makeup brushes, organic skincare, and trimmers.

Digital Payments, Faster Deliveries, and Stronger Customer Confidence

Mirroring broader national shifts toward a cashless economy, over 35% of all purchases were made through wallets and bank cards, marking sharp growth in prepaid transactions.

The Daraz Affiliate Program also saw a breakthrough year, generating 3X more sales compared to 10.10, and reinforcing the momentum of creator-driven commerce in Nepal.

Customer experience remained a major focus. Daraz’s optimized logistics network delivered the fastest order in just 6 hours, while the longest delivery crossed 952 km, from Biratnagar to Bhimdatta, underscoring the platform’s strengthened national reach.

On the marketing front, up to 800 partners activated Daraz Marketing Solutions (DMS) ads, achieving ROI as high as 43%, making 11.11 a powerful moment for visibility and conversion.

A Celebration of Connected Commerce Across Nepal

Reflecting on the sale’s success, Daraz Nepal MD Aanchal Kunwar said, “11.11 has once again shown the power of digital commerce to bring Nepal closer together. From our sellers and brands to millions of new and returning customers, everyone contributed to making this year’s event truly remarkable. We are proud to empower local businesses, enhance customer experience, and expand access to trusted online shopping across Nepal.”

With brand-led growth, stronger digital payments, expanding first-time buyer participation, and record seller performance, Daraz Nepal’s 11.11 has reinforced its position as the country’s biggest and most trusted online shopping event of the year.