Coca-Cola Nepal unveils FIFA World Cup 2026 campaign
Attendees were also given a first look at limited-edition Coca-Cola FIFA-themed packaging that will soon hit the market.
KATHMANDU: Coca-Cola Nepal has officially launched its highly anticipated FIFA World Cup 2026 campaign at a special event held in Kathmandu, bringing together prominent figures from the sports and entertainment industries.
The event featured the unveiling of Coca-Cola Nepal’s new brand ambassador and showcased exclusive audiovisual content highlighting FIFA World Cup 2026 stars and campaign highlights.
Attendees were also given a first look at limited-edition Coca-Cola FIFA-themed packaging that will soon hit the market.
Speaking at the event, Managing Director of Bottlers Nepal, Ajay Konale, said the campaign goes beyond football celebration. “This initiative is not only about celebrating football but also about connecting FIFA’s global appeal with the lives of Nepali consumers. Through special FIFA packs, exciting activities, and surprise elements, we aim to deliver unforgettable experiences and further strengthen the brand’s role in fans’ happiest moments,” he said.
Popular Nepali actor Pradeep Khadka was officially announced as the new brand ambassador of Coca-Cola Nepal, expressing his excitement and gratitude for joining the brand.
The campaign also highlighted key faces including national football team players Anjan Bista and Anjan Rana Magar, along with actress Swastima Khadka, who shared their experiences and thoughts on football and its ability to bring joy and unity.
The event concluded with the unveiling of FIFA World Cup 2026-themed packaging, along with the official campaign anthem, television commercial, and other promotional materials.
Coca-Cola’s partnership with FIFA is one of the longest-standing collaborations in global sports, beginning in 1974, with the company serving as an official FIFA World Cup sponsor since 1978.
In Nepal, the brand has maintained a strong presence for over five decades.
The new campaign aims to connect global football culture with the enthusiasm of Nepali audiences, celebrating the spirit of the game ahead of the FIFA World Cup 2026.
