Rakura unveils the world’s most healthful, eco-friendly and sustainable teabag products

KATHMANDU; Rakura, today, launched its Next Generation of tea products, breaking new ground for Nepal’s tea industry and taking a huge leap forward in the world for Nepalese tea.

Rakura introduced its revolutionary Magic Knot Teabags – a new breakthrough that is made using, amongst the world’s first, state-of-the-art Tandem Air-knotted technology.

Featuring the latest non-heat sealed, double-chambered teabag design, the teabag boasts of being amongst the world’s first and Nepal’s only fully plastic and glue free teabag. The stated technology and a new ultramodern, unbleached-filter paper devoid of chlorine, epichlorohydrin and other substances of concern (SVHCs) allows the new product to be amongst the world’s first OKCOMPOST certified, home compostable teabag while delivering a remarkable clean tasting tea experience.

The Magic knot teabag also includes new innovations such as amongst the world’s first certified organic, unbleached thread – assuring non-GMO cotton and no harmful chemicals, together with the updated Easy-Hold tags that are more comfortable to hold and are made of food grade board and ink. Banking on its over 5 decades of experience in the tea industry, Rakura also announced amongst the world’s first wholly all-natural or certified organic only, tea infusions with the development of the latest juice rods technology.

The company has also created 21 new varieties of teas while also improving its existing teas and blends, achieving a tea collection that is amongst the biggest in the world. Rakura’s teabags will now come in its exceptional freshness packs – individually wrapped, environmentally friendly and food safe foiled paper envelopes and will be packed in FSC certified sustainably-sourced packaging, making it amongst the world’s first tea companies, to do so.

Rakura has now become amongst the first food companies in the world to employ clean-room protocols under climate-controlled conditions to achieve a germ and allergen free tea-bagging facility. With the launch of its Next Generation blue print, Rakura has also pledged to become carbon as well as plastic neutral by 2030 or sooner and has already initiated the process to reduce its relative energy and plastic usage.

“Given our history of always breaking new ground for the Nepalese tea industry, we’ve again initiated a new era for Nepal’s tea,” said Neeraj Rathi, Rakura’s MD. “We’ve gone back to the drawing board, looked at every component in our product line and researched on how we could deliver the best in the world. We’re calling our next generation products the most healthful and ecofriendly in the world because there is no other tea product in the world that has all of our innovations in a single pack.”

Truly Next Generational Teabag

The Rakura Magic Knot Teabag is amongst the world’s first and Nepal’s only wholly plastic & glue free teabag. This extraordinary teabag is made and sealed with just clean, moisture free air and certified organic unbleached-cotton thread, using amongst the world’s first tandem air knotted technology.

This latest and Nepal’s only double chambered teabag ensures that you do not drink harmful plastic or chemicals along with your tea.

Completely Compostable

The eco-friendly easy hold tags along with the ok compost certified, home compostable, unbleached filter paper guarantees that no bleaching agents, harmful strengthening agents or substances of concern have been used in its innovative teabag.

Thus, allowing patrons to enjoy their cup of tea without the fear of ingesting harmful chemicals or leaving a trail of waste, as they can simply mix the used teabags into compost for their potted plants or home garden.

Unrivalled Tea Experience

Built on the foundation of over 50 years of tea innovation, Rakura’s new teas are amongst the world’s first teas to use entirely all certified organic or all natural ingredients without of any forms of GMOs, Irradiation or sewage sludge.

The result is the freshest and finest tasting teas without any artificial ingredients, fragrances, colors or preservatives.

The next generation line up of teas contain 21 new varieties of the most popular teas and tisanes in the world with substantial improvements across the board for the existing teas. With a total of 90 variants, Rakura’s tea collection has become amongst the biggest in the world.

Industry Leading Ecofriendly Packaging

Beginning with its Next Gen products, All Rakura products have been designed with the environment in mind. Rakura tea bags now come individually wrapped in its exceptional freshness packs – environmentally friendly and food safe foiled paper envelopes. Moving forward, Rakura teas will be packed in sustainably sourced FSC certified packaging, making Rakura amongst the world’s first tea companies and Nepal’s only company to do so.

To further reduce contamination on the product lines, the establishment has become amongst the world’s first food companies and Nepal’s only company to introduce clean room protocols under climate-controlled conditions in addition to its food and environment standards.

Another first amongst tea companies in the world is Rakura’s commitment to become carbon & plastic neutral by 2030 or sooner, furthering its goal of complete environmental friendliness.

Pricing and Availability

Rakura Next Generation line of teabags will be available in Classic, Premium, Natural tea and Herbal infusions as well as Selection ranges with prices ranging from NPR. 179 to NPR. 279 per pack, depending upon the variant.

The teas will be available for purchase at all major stores, marts and super market chains across Kathmandu in the coming weeks with country wide roll out within a month. Online availability is set to ensue in the upcoming months.