Coca-Cola revisits ‘Sambandha Utsav Swaad Sanga’ campaign for the festive season

KATHMANDU: Coca-Cola Nepal is revisiting its popular “Sambandha Utsav Swaad Sanga” campaign for the upcoming Dashain and Tihar festivals.

The campaign, which emphasizes the idea that Dashain is a time for families to come together, share meals, and strengthen their bonds, will feature two labels featuring artwork that represents Dashain and Tihar in Nepal.

The artwork on the two labels feature activities such as applying Tika during Dashain, lighting oil lamps, and celebrating Deusi Bhailo during Tihar. The labels will be available in Coca-Cola 1 liter, 1.5 liter & 2.25- liter bottles.

Coca-Cola’s ‘Sambandha Utsav Swaad Sanga’ campaign resonates with the core Nepali values of togetherness and familial bonds, aligning perfectly with the spirit of Dashain and Tihar. It’s a celebration of tradition, culture, and the joy of sharing moments over a Coca-Cola, adding a refreshing touch to the festive season.

“Coca-Cola has been a part of Nepal’s celebrations for over 50 years,” said Mr. G. Deepak Senthil Nath, Managing Director of Coca-Cola Beverages Nepal. “We are proud to be a part of the fabric of Nepal’s society, and we are committed to bringing people together with Coca-Cola. We hope that the “Sambandha Utsav Swaad Sanga” campaign will help to make this Dashain and Tihar even more special for families across Nepal.”

Coca-Cola Nepal invites everyone to celebrate the magic of Dashain and Tihar with family and friends. The “Sambandha Utsav Swaad Sanga” campaign is a reminder that the best things in life are shared with the people we love.