‘Scottish Border’: High quality pashmina produced in Biratnagar exported to Europe (Video)

KATHMANDU: Pashminas are extremely pricey on the Nepali market. Pashmina is a thread manufactured from a sort of wool taken from a Chyangra’s body.

As clothes created from this type of silk thread provide warmth to the body in colder locations and are highly expensive in Chyangra, the price of such items is relatively high.

On the other hand, there is not enough farming of Chyangra in Nepal. This means that the number of Chyangra is less in Nepal. Likewise, there is no technology to process the silk after it has been extracted from the Chyangra.

Recently, it appears that relevant work is being conducted by the government. However, it appears that we will have to wait for the results.

In such case, Nepal will be obliged to create pashmina cloth and will have to import yarn from China or Europe.

According to Shakti Golyan, Executive Director of Golyan Group, pashmina garments are pricey in Nepal for all of these reasons. Despite the difficulties, Golyan Group’s tricot industry has set its sights on export.

‘As pashmina is so expensive, we’re trying to give it here as well,’ he explained. High-quality items with a variety of additional threads, as well as European-standard product design and colors, have been utilised.’

Golyan says that ‘Scottish Border’ is available for the market this winter in European standard color and style.

Initially, he said, he employed designers from Scotland and America to create pashmina material for the Scottish Border brand. He brought the designer from America as he studied there.

‘I also read the same,’ he says. There was also the designer present. The corporation already owned the Scottish Border trademark, design, and color.’

He claims that any yarn required for the pashmina cloth that the company is now producing may be found in Nepal.

The major yarn, on the other hand, is imported from China, India, and Italy. After these yarns and raw ingredients are available, pashmina fabrics are manufactured at the company’s production unit in Biratnagar, Nepal, under the tagline “Scottish Border.”

He also mentioned that they are planning to offer pure pashmina to the market for the winter season. However, for the summer, he plans to introduce low-cost, high-quality products to the market by combining cotton, silk, and other threads.

‘We have also brought genuine pashmina garments to the market that may be utilized in the winter,’ he explains. To wear it outside of winter, we combine cotton and silk. As a result, the price drops and it can be worn for six months rather than just a couple of months.’

He said that along with pashmina, the price of cloth mixed with other cotton, silk and other threads will be cheaper.

According to him, ‘Scottish Border’ brand pashmina fabrics are currently being exported to India, Europe, and Australia. He claims that efforts are being made to export to the United States as well.

‘The Scottish border is currently transporting to India, Europe, and Australia,’ he explained, adding that ‘in America, we have been trying. This year, we will launch in Nepal.’

In fact, it is thought that pashmina manufacture began in Kashmir. However, Scotland did an excellent job of making it into a production. According to him, the brand’s name is ‘Scottish Border’. He also stated that the moniker made export to western countries simple.

‘The purpose for preserving the name was to make it simpler to travel to western countries,’ he explained.

However, regardless of the brand name, we used to write Made in Nepal. This is also our marketing test. If we receive positive feedback, we intend to establish brands that embody Nepaliness.’

He stated that if there is a positive response, the pashmina cloth will be released to the market with a ‘brand name’ that symbolizes other Nepaliness.

According to him, he has also registered the name Osalena to reflect his Nepalese heritage. ‘Os’ is a Newari word that signifies “clothes.” The word ‘Lena’ refers to the location of the pashmina.

He stated that the location where Pashmina was discovered and the Newari word Os were coupled with the brand name ‘Osalena’ to register the brand.

However, he stated that there is no atmosphere in which to create clothes under the mentioned name and bring them to market instantly.