Khukri celebrates a new era with the Launch of “Mero Khukri”
The event brought together artists, creators, and young changemakers to celebrate Nepali pride, unity, and self-expression.
KATHMANDU: Nepal’s iconic Khukri Rum, crafted by Nepal Distilleries Pvt. Ltd., unveiled its bold new campaign “Mero Khukri” on November 5, 2025, at XO Club, marking the beginning of a fresh chapter for the brand.
The event brought together artists, creators, and young changemakers to celebrate Nepali pride, unity, and self-expression.
The highlight of the night was the premiere of the “Mero Khukri” music video by OMG Spark, a dynamic anthem that captures the energy of today’s generation while staying rooted in Nepali culture.
Hosted by Roneeshma Shrestha, the evening featured a high-energy live performance by OMG Spark, immersive experiences, and moments that embodied the essence of One Spirit. One Nepal.
With “Mero Khukri,” the brand sets out to reshape perceptions, celebrating Khukri Rum not just as a timeless classic, but as a symbol of modern Nepali pride and identity embraced by today’s youth.
