eSewa releases brand song (video)
Based on eSewa’s core brand motto, the song emphasizes togetherness, trust, and unity, highlighting the importance of standing by one another even amid change and challenges.
KATHMANDU: Digital payment pioneer eSewa has unveiled its official brand song, “Sabai, Sadhai, Sangai” (Everyone, Always, Together), marking its 17th anniversary.
The song was released on eSewa’s official YouTube channel.
Based on eSewa’s core brand motto, the song emphasizes togetherness, trust, and unity, highlighting the importance of standing by one another even amid change and challenges.
It celebrates the silent power of mutual support and the collective strength of community.
With a mission to make financial services simple, secure, and accessible to all, eSewa continues to uphold its philosophy of including everyone, supporting always, and moving forward together—a sentiment reflected throughout the brand song.
The lyrics, penned by Biplav Pratik, feature music by Manoj Kumar KC. Vocals are rendered by nine of Nepal’s renowned singers: Subani Moktan, Sheetal Moktan, Prajina, Rohit John K.C., Prijol Nepali, Rina Giri, Sushant Ghimire, and Pravesh Kumar Shrestha.
The song also features sarangī performance by Prince Nepali.
eSewa stated that the song represents the journey from challenging times to transformative growth, underscoring the importance of support and collaboration not only in easy moments but also in uncertain and difficult times.
It is dedicated to everyone who believes in the power of unity and mutual support.
