CG Hospitality & Marriott Int’l launch series by Marriott™ in India with The Fern

KATHMANDU: CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), proudly announced its continued strategic collaboration with Marriott International through the Global Launch of Series by Marriott™—a new midscale and upscale collection brand.

This historic initiative is anchored by the affiliation of The Fern portfolio, one of India’s most respected eco-sensitive hotel chains, and reflects CG Hospitality’s broader expansion across key growth markets including Nepal, the UAE, Sri Lanka, and the Philippines.

As part of this landmark deal, The Fern, The Fern Residency, and The Fern Habitat will be integrated into Marriott’s global ecosystem.

With over 120 operating hotels under various brands in 90 cities, and 40 additional properties in the pipeline at CHPL, the deal is expected to add up to 84 Fern-branded hotels and approximately 6,000 rooms to Marriott’s India portfolio, making it one of the most significant multi-unit transactions in the region’s hospitality landscape.

The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott’s global distribution platforms, digital systems, and the Marriott Bonvoy™ loyalty program, which has over 237 million members, while retaining their independent spirit and regional identity.

This collaboration reflects CG Hospitality’s long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality has made The Fern a leading name in eco-sensitive, high-quality hospitality. The partnership now takes that vision global, amplifying The Fern’s reach and capabilities across international markets.

This announcement comes on the heels of the signing of The Farm at San Benito—CG Hospitality’s award-winning wellness resort in the Philippines—which is set to reopen as a Marriott Autograph Collection property by the end of Q3 2025. This will mark the first Autograph Collection resort in the Philippines.

Strengthening Nepal’s Premium Hospitality Infrastructure

CG Hospitality continues to deepen its roots in Nepal through a collection of high-value assets in wellness, eco-tourism, and lifestyle travel. These include:

● Miraaya Wellness & Golf Resort in Nawalpur, which will soon introduce curated wellness and plant-based healing programs in collaboration with The Farm at San Benito.

● Meghauli Serai – A Taj Safari Lodge, in Chitwan, part of the Taj Safaris joint venture between CG Hospitality and IHCL, with one of five lodges across India and Nepal.

● Unnati Cultural Village – Chitwan, an upcoming experiential resort designed to showcase the cultural heritage of Nepal’s Terai region.

● Vivanta Kathmandu and Vivanta Chitwan, operated by IHCL, offering premium urban hospitality.

Several other projects are under development, highlighting CG Hospitality’s long-term commitment to Nepal’s tourism landscape and positioning the country as a key node in its global network.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings, said: “This strategic collaboration represents more than just a portfolio expansion—it’s the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we’ve long championed sustainable, responsible, and accessible hospitality, particularly through Fern’s pioneering presence across India’s Tier 2 and Tier 3 cities. With this partnership, we’re now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands the biggest in this segment in India, while expanding CG Hospitality’s footprint to 650 hotels globally. Marriott’s global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we’re not only strengthening India’s hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality.”