Yashoda foods revolutionizes global noodle market with authentic flavors & ethical practices
KATHMANDU: In a remarkable tale of entrepreneurial success, Nepali farmer brothers and sisters have turned the tables on the foreign noodle market, exporting their unique blend of Nepali spices and produce, thus earning substantial foreign currency for the nation.
Utilizing locally grown ingredients such as Akbare chili, Gundruk (fermented leafy greens), Timur (Szechuan pepper), Fapar (dried beans), Kodo (millet), and flour from domestic industries, they have crafted a range of snacks including delectable Nepali-style noodles.
Not only have they captured the taste buds of international consumers, but they have also created job opportunities for thousands of Nepali siblings, providing them with a means of livelihood.
The success story of Yashoda Foods Pvt. Ltd. stands as a testament to their dedication.
Their products, tested in laboratories according to the standards set by the Nepali government for food security, have flooded the market, earning over 600 million Nepali Rupees in the past fiscal year alone.
Exporting to countries like India, Japan, UAE, Bahrain, New Zealand, USA, Australia, Malaysia, Bhutan, Kuwait, Qatar, UK, Singapore, Tibet, China, Korea, Canada, Italy, and others, they have not only contributed to Nepal’s foreign exchange reserves but have also gained recognition worldwide.
Yashoda Foods has made a sincere request to consumers, emphasizing its commitment to maintaining exceptional quality standards in production.
They aspire to stay ahead in the industry through clean business practices and by refraining from engaging in any deceptive tactics or manipulative marketing strategies.
They seek the cooperation of consumers and esteemed personalities in fostering a culture of transparency and vigilance towards such elements.
Recognizing the importance of dispelling any negative reputation unfairly associated with the industry, Yashoda Foods remains vigilant in providing accurate and non-misleading information through responsible dissemination channels.
Recent instances of misuse of social media platforms to spread fabricated news have drawn serious attention within the industry.
Consequently, Yashoda Foods urges consumers not to succumb to such manipulative and fictional narratives, and instead, encourages them to verify the authenticity of any claims before consuming their products.
In order to maintain consumer trust and uphold the integrity of their products, Yashoda Foods advocates for thorough quality checks on production dates and urges consumers not to use products past their expiry dates.
They also appeal to consumers to refrain from using products beyond their consumption dates, ensuring both safety and adherence to market regulations.
Thousands of Nepali brothers and sisters are currently unemployed due to the escalating unemployment situation in the country. In a bid to address this issue, an industry has emerged that promises employment, earns millions in foreign currency, contributes significantly to the government revenue, and optimizes the utilization of Nepali agricultural produce by manufacturing products.
However, some elements within this industry have been criticized for prioritizing their own interests, resorting to manipulative practices, creating sensationalized news content, and disseminating it against the prevailing cyber laws and other applicable Nepali legal frameworks.
In response, the industry has taken proactive steps to comply with regulations and has also informed respected consumer authorities about these practices.
