POCO M5 is performance player- Amit Panda

In a very short time, POCO has become one of the biggest smartphone companies in Nepal.

Makalu Khabar had a brief conversation with the Country General Manager Mr. Amit Kumar Panda, Xiaomi Nepal regarding the industry-redefining smartphone brand-POCO and the newly launched POCO M5 for entertainment-hungry users.

1. Smartphone users have loved POCO phones in the past. Can you point out few of the users’ needs that you have successfully addressed that have led POCO to be such a beloved brand? Which segment is the brand POCO targeting?

We strongly believe in staying true to our philosophy and in the vision of delivering innovation which truly matters. With POCO, we have addressed the requirements of our users without hurting their pockets. Having said that, POCO has also released flagship devices for consumers who love premium smartphone experience. At POCO, we believe in delivering amazing features packaged with industry revolutionizing technology.

Every smartphone model is meticulously crafted to provide best performance to the target audiences for each market. With POCO C and M Series, we aim to offer entry level smartphones that surpass the standard consumer expectation in the given price segment thus truly offering everything they need, and nothing they don’t.

The POCO X Series offer mid-range smartphones that provide a well- rounded flagship-level experience. With the POCO F Series on the other hand, we aim to offer the ultimate experience by providing best in class features such as top-of-the line processors, premium design, astonishing camera setup and much more.

2. Recently, you have launched POCO M5 here in Nepal. We love how the phone looks. What are the specialties of POCO M5 in terms of its design?

POCO M line-up has always stood-out as of its premium looking design without hurting your wallet. The POCO M5, as well, carries the same thing forward plus it offers appealing features, beginning with the design. It takes a page out of the POCO M3 and M4 Pro’s design style book and adds a few enhancements to it.

The latest model has a large camera island that stretches out over the top portion of its back panel. The design flair on the back is aided in no small way by the faux leather-like finish that ends where it meets the matte plastic frame. These elements make the phone much easier to hold and fend off fingerprint grease.

It’s also lightweight, so you can watch movies while lying in bed for hours on end without adding up more pressure on your hand. POCO M5 definitely has a unique design that makes the phone stand out from many of the best affordable Android phones on the market.

3. POCO was initially launched as a flagship killer brand. With POCO M5, what kind of POCO products can we expect in the future?

Nepal is a technologically forward country! Our fans and consumers in the market have always appreciated our products and remained keen on receiving and using the latest technology.

We have witnessed a strong demand for premium products in the country and keeping the market dynamics in mind, we have tried to cater to user requirements by offering a diverse portfolio with products across price segments. We continue to launch the majority of Global products before or along with neighboring countries including flagship and semi-flagship products.

4. POCO M5 has been called the performance player in all the Nepali market. What are the main features making it the performance player?

POCO M5 has earned the name of the performance player. The performance is a top consideration for the price. The phone houses MediaTek Helio G99 processor which is capable of delivering a solid performance for typical tasks like multitasking, browsing the web, and taking photos.

The phone includes up to 6GB of RAM, which can be expanded with MIUI’s virtual RAM extension feature. The POCO M5’s battery life is one of its most appealing features. The phone has an impressive battery life between charges. If you’re not constantly streaming Netflix shows or playing games, the phone’s battery can easily last nearly two days on a single charge.

5. POCO has been able to make a separate customer base in Nepal. Has the brand received enough appreciation from the Nepali market as its expectation? What type of scope do you see for POCO in terms of Nepal in near future?

There is no doubt that POCO has been able to capture the Nepali market in a very short time. We are thankful to our fans and customers who have always appreciated POCO smartphones, especially mid-range smartphone offerings.

Our products have been very well received and we will continue to diversify our portfolio and bring to our consumers – innovation that truly matters.