Sunsilk Dashain vibes 2 gang of girls winners announced
The winners had the best chance of being featured in Sunsilk's "Limited Edition Dashain Packs," which were the first of their kind in Nepal.
KATHMANDU: Sunsilk Nepal launched a digital contest called Sunsilk Dashain Vibes in an attempt to get consumers to participate in showcasing their beauty during the Dashain 2021 festive season. With over 60 million views and 2800+ audience entries showcasing their beautiful hairstyles and Dashain vibes, the campaign was a huge success.
The winners had the best chance of being featured in Sunsilk’s “Limited Edition Dashain Packs,” which were the first of their kind in Nepal. The Sunsilk Gang of Girls reached thousands of Nepalese households through these packs.
According to Mr. Amlan Mukherjee, Managing Director of Unilever Nepal, “Sunsilk is arguably Nepal’s largest beauty brand, widely distributed and preferred by millions of consumers.” We are pleased to introduce the Sunsilk Gang of Girls, the winners of the Sunsilk Dashain Vibes contest, which was launched during Dashain 2021 and was a huge success. Sunsilk believes that girls thrive when they are given opportunities, so we gave them the opportunity to showcase their beautiful hair and appear in Brand bottles. We believe that beauty is simple and can be captured in a variety of ways. We want our brands to be associated with local festivals and culture, as well as our customers. Among these efforts are Sunsilk Dashain Vibes and Sunsilk Gang of Girls activation.”
Sunsilk Dashain Vibes 2 was launched on Sept 1, 2022, following the success of season 1. The theme was “Double Celebration.” Participants were required to submit entries in the form of a video or photo showcasing their amazing hairstyles and Dashain vibes.
Three winners will be chosen by Renowned personalities, Actress Barsha Raut, Singer Melina Rai, and Hair Expert Swastika Rajbhandari to lead the #SunsilkGangofGirls with Princy and Prisma, as well as an exciting opportunity to be featured in Sunsilk Packs.
On-the-ground activations and digital promotions aided the success of the second version, which received 3732 entries. The campaign received over 66 million views on TikTok and over 100 million views across all digital platforms. As a result, the campaign is one of the largest digital campaigns in Nepal, if not the largest.
With the world moving forward with advanced technologies and digitalization, Nepal must keep up and eventually lead. Sunsilk Nepal is adapting to the rapidly changing environment and is one of the brands that has found success through digitalization.
The Sunsilk Dashain Vibes 2 Campaign Grand Finale event took place at Radisson on Nov 23, 2022, where Sumitra Maurati, Prinsika Shrestha, and Sanisha Bhattarai were declared the winners of the #SunsilkDashainVibes 2 contest, each receiving Rs. 100,000.
The girls will now lead the #SunsilkGangofGirls for a year alongside brand ambassadors Princy and Prisma, with the possibility of being featured in Sunsilk Packs the following year.
