Now is the chance to watch the live broadcast before buying goods in the Daraz

KATHMANDU: SEPT. 2 – Daraz has announced that South Asia’s first shopable live stream ‘Daraj Live’ has started from Wednesday. Daraz Live, available in the Daraz mobile application, has been introduced as part of Daraz’s ‘shopping’ strategy.

This will focus on a combination of retail and entertainment to give customers a reciprocal, realistic experience, as well as provide customers with detailed information on brands and products at home. Daraz Live Stream will be organized through the Daraz mobile app every Monday to Friday at three different time periods.

Customers will be able to watch live through the Daraz app at 12, 4 and 6 p.m. daily. Daraz Live will be slightly different and separate from the live broadcast on social media live stream and will introduce the concept of a very comfortable and interactive ‘See Now by Now’ for the customers. Through Daraz Live, customers will be able to experience detailed shopping and entertainment programs as well as shopping, Daraj said.

Each edition of Daraj Live will provide customers with the opportunity to gather information about the brand, Daraj said. Customers and sellers will have the opportunity to engage in real-time communication.