Laxmi Bank announces ‘My Mobile Money’ Video Contest winners

Kathmandu. Laxmi Bank has announced the winners of its ‘My Mobile Money’ contest today. A contest, with a difference, ‘My Mobile Money’ video contest is the second crowdsourcing competition by Laxmi Bank. The first crowdsourcing contest, ‘My Card Ideas’ sought creative design ideas from the public depicting the country’s seven province’s unique culture, heritage or natural beauty element for use in Laxmi Bank Debit Cards – the winning design has been integrated and is widely in circulation at present.

‘My Mobile Money’ required participants to submit creative videos of up to 3 minutes of uses of Mobile Money in our day to day lives. The contest was divided into 5 categories and received warm and overwhelming responses from the content creators, social media enthusiasts, and regular customers alike from all over the country.

Each participant could submit up to 5 videos – 1 in each category and win up to NPR 250,000. The contest attracted a record number of entrants with over 450 registrations from across Nepal and all the shortlisted submissions went through a rigorous judging process based on the parameters of creativity & storytelling, execution, and relevance, to the extent that a tie had to be declared in one of the categories as it was difficult to choose one from the shortlisted videos.

The winners of ‘My Mobile Money’ contests are:-

Category: Bill Payment I
Mr. Lakesh Dangal, Biratnagar & Mr. Mandip Bakhunchhe, Bhaktapur

Category: Card Services
Mr. Santosh Shakya, Kathmandu

Category : Cardless Withdrawal
Mr. Bhuvan Tiwari, Bharatpur

Category : Fund Transfer
Mr. Tsewang Gurung, Mustang

The external judges of the jury expressed their views on the contest as:

“It was a pleasure being on the jury of Laxmi Bank’s ‘My Mobile Money’ Video Contest. I enjoyed viewing the entries which were creative, engaging and original, and, successful in reflecting the bank’s brand messaging. Congratulations to the winning talent and participating filmmakers”

– Ramyata Limbu, Festival Director, Kathmamdu International Mountain Film Festival (KIMFF)

“Surprised with the entries, and some had done great research of subject. Congratulations to all the participants and cheers to the winners! It was a pleasure being a part of it. Thanks to Laxmi Bank for creating this amazing platform. -Shekhar Chhetri Managing Director, V-Chitra Advertising

The bank expresses heartfelt congratulations to all the winners of the contest and would like to thank all participants for making the contest a huge success.