Unnati’s cultural products now available at CG Digital showrooms

KATHMANDU: Unnati, an initiative dedicated to preserving and promoting Nepal’s rich cultural identity and traditions, has announced that its products are now available at various CG Digital showrooms across the Kathmandu Valley.

Rooted in the concept of uplifting national, natural, artistic, and traditional industries, Unnati has been working to revive Nepal’s authentic cultural essence through art, handicrafts, music, language, and lifestyle.

The brand aims to bridge the gap between heritage and modern living by connecting Nepal’s traditional legacy with contemporary lifestyles.

Focused on sustainability and empowerment, Unnati promotes entrepreneurship at the grassroots level, creating opportunities that strengthen local communities.

By integrating both tangible and intangible aspects of Nepal’s creative industries, the initiative is contributing to employment generation, cultural preservation, and socio-economic growth.

During the launch event held at CG Digital, visitors and well-wishers expressed keen enthusiasm for Unnati’s elegant range of products, each reflecting Nepal’s craftsmanship, culture, and artistry.

“Our goal is to bring Nepal’s traditions — from art, crafts, and music to food and daily living — into modern life. Every piece we create carries the story of Nepal’s living heritage and can serve as a meaningful gift or souvenir,” said Asmita Shakya, Head of Operations at Unnati.

Unnati’s collection emphasizes sustainability and community empowerment, providing a platform for local artisans to showcase their skills while offering high-quality, meaningful lifestyle products.

Customers can now easily purchase Unnati’s range — including ceramic tableware, home décor, spa and wellness items, souvenirs, fashion accessories, stationery, and lifestyle products — at CG Digital showrooms in Bishalnagar, Basundhara, Gatthaghar, and Jorpati.