Litmus Cables partners with Sudurpashchim Royals

KATHMANDU: Litmus Cables, Nepal’s leading wire and cable manufacturer, has partnered with Sudurpashchim Royals as the official Connectivity Partner for the second edition of the Nepal Premier League (NPL).

The agreement was signed on Tuesday in Kathmandu by Sanjiv Jha, Associate Vice President of Litmus Industries Ltd., and Prakash Khadka, Chief Executive Officer (CEO) of Sudurpashchim Royals.

Speaking after the signing, Royals’ CEO Khadka expressed his delight over joining hands with one of the country’s top brands. “This partnership will serve as a strong bridge to deepen our connection with fans and strengthen the team’s presence,” he said.

Similarly, Litmus Industries Associate VP Jha said the collaboration will support the identification of cricketing talent across Nepal and help empower the next generation of players. “We are committed not only to promoting our products, but also to contributing to national pride. This agreement aligns with that vision,” he added.

The partnership is expected to enhance the team’s outreach and bolster overall fan engagement during the upcoming NPL season.