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IME Pay appoints Cricketer Aasif Sheikh as brand ambassador

Sheikh, who plays as a right-handed wicketkeeper-batsman for Nepal's national cricket team, has already set several national and international records at a young age.

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KATHMANDU: Nepal’s first digital wallet, IME Pay, has announced renowned Nepali cricketer Aasif Sheikh as its brand ambassador during a special event.

Sheikh, who plays as a right-handed wicketkeeper-batsman for Nepal’s national cricket team, has already set several national and international records at a young age.

Pravin Regmi, Chief Executive Officer of IME Pay, highlighted the significance of the partnership, stating, “As we continue to support Nepali cricket, we believe this collaboration is a great step towards connecting sports with digital payments. This partnership bridges the potential of digital finance with the passion of Nepali cricket.”

This collaboration aims to promote both the spirit of cricket and the adoption of digital financial services in Nepal.