HiLife Foods partners with Lumbini Lions for NPL support

KATHMANDU: HiLife Foods, a leading FMCG brand in Nepal, has teamed up with Lumbini Lions for the Nepal Premier League (NPL), with a special collaboration on the team’s jersey.

The partnership aims to promote the excitement of cricket and healthy living, aligning with the company’s core message of supporting a healthy lifestyle for all Nepalese.

HiLife Foods has long been committed to helping every Nepali maintain a healthy lifestyle through its wide range of products, which are available in households across the country.

In addition to promoting fitness and teamwork among the youth, the company’s support for the Lumbini Lions underlines its dedication to advancing cricket both nationally and internationally.

With its diverse food products, HiLife has become a household name, offering support to the Nepali community. From snacks to meals, HiLife products are a staple in the kitchens of many.

The company places a strong emphasis on quality production and packaging, catering to the needs of modern and busy lifestyles.

Products such as beaten rice, soyabean paste, cornflakes, and oats are some of the many offerings from HiLife. The company is also involved in the marketing of high-quality products from other brands, helping to bring quality items to market and meet consumer demand.

As part of its commitment to providing essential items for every Nepali household, HiLife plans to expand its product range to include pickles and cooking oils in the near future.

The company claims to have successfully changed the mindset of Nepali consumers who previously viewed domestic products as inferior, promoting the idea that quality Nepali products can compete on the global stage.

Currently, HiLife manufactures over 83 food items across 15 categories, using 90% locally sourced raw materials to ensure high-quality production.

These products are distributed throughout Nepal’s cities and have also reached international markets, including Hong Kong, Macau, and other countries. The company is in the process of expanding its export reach to Australia and the United States.